Talent as the True Bottom Line: How Recruitment and Retention Drive CPA Firm Performance
In today’s competitive marketplace, Certified Public Accounting (CPA) firms are under immense pressure to deliver top-tier services while maintaining efficiency and profitability. Yet, one of the most pressing challenges many firms face isn’t tied to technical skills or technology—it’s people. Recruitment and retention strategies have become critical levers in enhancing firm performance, shaping not only productivity but also the long-term viability of the organization. By prioritizing talent acquisition and employee satisfaction, CPA firms can foster stronger client relationships, expand service offerings, and maintain a competitive edge. Understanding the Talent Landscape The accounting industry has been experiencing a persistent talent shortage, particularly in areas requiring specialized expertise such as forensic accounting, tax compliance, and advisory services. With fewer new graduates entering the profession and experienced professionals being courted by a range of industries,...