Beyond the Numbers: Smart Strategies for Hiring Top Talent in CPA Firms
Finding outstanding professionals has become one of the toughest challenges for CPA firms today. The demand for accountants, auditors, and financial advisors is climbing, while the pool of skilled candidates is shrinking. That makes it essential for firms to move past “post and pray” recruiting and embrace thoughtful, people-focused strategies. If you’re running a CPA firm or leading hiring efforts, here are eight practical ways to attract the kind of talent that not only performs well but also sticks around. 1. Start With the Story of Your Firm People don’t just want a job—they want a story to be part of. CPA firms that share their journey, values, and client impact stand out in a crowded field. For instance, if your firm has a strong history of serving local businesses or a reputation for mentoring young accountants, put that front and center. Candidates connect to purpose just as much as paychecks. 2. Create Job Ads That Inspire Action Too many postings read like laundry lists of s...