People First: The Secret Ingredient to CPA Firm Growth and Stability
Behind every thriving CPA firm is a team of professionals who bring expertise, trust, and dedication to every client relationship. In an industry built on precision and accountability, success isn’t just about technical skills or impressive client portfolios—it’s about people. The firms that rise above the rest invest deeply in recruiting the right talent and creating an environment that makes them want to stay. Building a people-first culture is no longer a nice-to-have; it’s a strategic necessity for firms aiming for sustainable growth and long-term success. Rethinking Recruitment for a New Generation Recruiting for CPA firms has evolved dramatically over the past decade. Today’s candidates are not just looking for a paycheck—they’re looking for purpose, balance, and growth. While salary and benefits still matter, they’re often secondary to culture, flexibility, and learning opportunities. Firms that understand this shift are reimagining how they attract talent. Instead of relying s...